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Glossary

Ingredient glossary

The words we use on labels, explained without the marketing.

Bisglycinate
A mineral bound to the amino acid glycine. Often described as a chelated form and commonly used where digestive comfort matters.
CFU
Colony forming units — the count of live micro-organisms in a live culture product, usually stated at time of manufacture.
Curcuminoids
The group of compounds used to standardise turmeric root extracts. A 95% extract contains 95% curcuminoids by weight.
DHA / EPA
Two long-chain omega-3 fatty acids found in oily fish and in algae. Authorised claims apply at specific daily intakes.
Elemental dose
The amount of the actual mineral in a serving, excluding the weight of the compound it is bound to.
Hydrolysed
Broken into smaller peptides, commonly used for collagen powders so they dissolve easily in drinks.
Methylcobalamin
An active form of vitamin B12 used in place of cyanocobalamin in some formulations.
MK-7
A long-chain form of vitamin K2, typically produced by fermentation of natto.
NRV
Nutrient Reference Value — the EU/UK labelling reference used to express a nutrient amount as a percentage.
Standardised extract
A botanical extract manufactured to contain a consistent percentage of a marker compound.